A trademark is a unique symbol or word used to identify the source of good or services in the marketplace. There is often confusion between a trade name and a trademark. A trade name can simply be the name of a business or website. But it only becomes a trade mark if it is used in connection with the sale of goods or services.
Once trademark registration is obtained for your mark, you have the exclusive right to use that mark in the marketplace, and can enjoin any other party from using either the same mark, or another mark that is confusingly similar to yours.
Coming up with the perfect business name is just the first step. It is crucial to obtain the exclusive rights to use that name before another competitor comes along and beats you to the punch. Protect your brand by starting the trademark registration process today.
View our litigation services page for more information on trademark litigation.